0Hard violations
Em dash · spot on · it's not X it's Y
0AI slop tropes
Villain labels · AI phrases · clichés
Hook strength
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Proper noun in first sentence
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Contradiction or tension
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Role, number, or dollar figure
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3-line or single-line hook
Named person + contradiction + implied proof
Weak“Attention spans did not disappear.”
Strong“Zaria Parvez won the Super Bowl twice without buying a spot. Tell me again that attention spans are shrinking.”
Named person + dollar credential + contradiction
Weak“AI is changing how brands market themselves.”
Strong“Ben Affleck ran the best ad for a $600M AI company by going on Joe Rogan and calling AI shitty.”
Named person + superlative credential + action against self-interest
Weak“YouTube creators are pushing back against the algorithm.”
Strong“PewDiePie, the longest-reigning most-subscribed creator in YouTube history, just built a tool to destroy his own recommendation feed.”
The formula
[Named person] + [credential or record] + [did something that contradicts what you'd expect] + [cultural moment happening NOW]
Platform
Hook <=200 chars · Full post: 900-1,2000 chars
YouTube & TikTok / Reels — coming soon
Built by
Sean Mullen
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